Most people like to read testimonials about how good a product is before they buy it. They are particularly interested in what other customers have to say about a product. This holds true for digital informational products, as well. If you have written a how-to e-book, testimonials about how others have succeeded by using the information provided in the e-book are the testimonials of the greatest value you can get to add to your sales letter.

You can waste a lot of time, effort and energy seeking out testimonials by giving away free copies of your e-book or other digital informational product to e-zine editors and others that you believe could be influential in getting your product noticed. Not that you shouldn’t do so…you should…but you shouldn’t expect to get those testimonials right away. Pursue all avenues to get good testimonials as to the value of your informational product but concentrate on getting testimonials from your customers first.

For starters, reserve some space in your sales letter for testimonials from your customers…even if you only have a few customers. Everybody has to start somewhere and don’t expect miricals. You will be sadly dissappointed. Your conversion rate might not be earth shaking to begin with.

Ask your customers for feedback. Surprisingly enough, people like to be asked what they think. They really like for their opinion to be sought after and they will usually give you testimonials if you will only ask and most espcially if you have a terrific product.

Testimonials from high-powered, well-known people are great. Get them if you can. Just don’t expend too much time and energy seeking them out. Testimonials from happy customers are of a great value as well and they are a lot easier to get.

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